Hello Beautiful So Nice To Connect With You!

I’m Simone Guild and I believe that anything is possible. After working with me you will too.

Throughout my career I have worked both within and consulting to large billion dollar businesses.  My primary responsibility was to identify, accelerate and maximise the performance and potential in leaders. To uncover their strengths and their weaknesses and figure out the best ways to help them maximise their potential. You see I've always been interested in finding things out.  I wanted to be an undercover detective when I was younger and then forensic psychologist because I was really interested in why people did the things they did. 

I make a difference by helping them to think bigger than they have before and give them insight into what they may not see in themselves, the strength, the courage that often hides behind the fear.  I love it when they can break through barriers and achieve awesome goals.

Not only have I seen a lack of confidence in leaders in corporates when judging the Australian Telstra Business Woman of the Year Awards I saw this in many Entrepreneurs too. I’m so passionate about helping women to let go of the fear that holds them back, get rid fo that imposter syndrome that we as women seem to have far more than men. When men go for jobs even if they have only 40% of the criteria needed for success most of them think they can do it. Women often feel like they need 100% and sometimes take themselves out of the race before it even starts..

After over 25 years working in the field of maximising performance and human potential I’ve noticed a number of things that make the difference to peoples success. When it comes down to it they can be categorised in three words:

I call it their ability to 'Bounce'!




Underpinned by a high level of self awareness when we manage our attitude and control our thoughts and emotions focusing in the direction we want to go and we do stuff that makes us feel good, it directly links to how we manage our energy and attract positive elements in life. Our attitude puts out a frequency to the universe. We attract who we are not what we want. We have to love ourselves first and learn how to break through self doubt to become more resilient, more consistent and truly believe anything is possible.


The ability to change, adapt, learn new things, navigate our way through ambiguity and complexity and the challenges we are faced with creates a broader range of opportunities we can explore. We are more creative, we can influence more and agility is so important in life it’s a capability that’s sought after by every organisation. We need it to truly excel.


If we are clear on our values and our strengths and we align them to what you do every day we find it easier to be energised. When what we think, say and do are in harmony we are happy. With alignment comes clarity, with clarity comes confidence, and with confidence comes the power to act. Our lives have greater meaning when we are in alignment.



I have seen many women held back by a lack of confidence, by the so called imposter syndrome. Deep down that is just fear. Sometimes it’s unconscious and relating back to events in the past. Sometimes it’s because they have lost touch with themselves and what is truly important to them. Women often put themselves last. We are the mothers, the partners, the daughters, the sisters and the friends and we often are the last person we think about. Self doubt starts to creep in and before we know it we are going through the motions just scraping by and feeling completely lost.

So many times I heard the words, I'm not good enough, not smart enough, not attractive enough, not slim enough...

I had also experienced periods of self doubt myself and became my own experiment, trying different techniques to help me to move forward when these thoughts came up.

All the tools I use to help other women break through I have successfully used myself.  They are underpinned by sound research and have strong foundations in neuroscience, quantum physics, biology and positive psychology.  I have studied these topics for over 25 years and in line with my core values to learn and make a difference I will continue to do so.

For me personally, the biggest challenge in my life came in my early 30’s when going through a divorce. I went from being a healthy woman, to 24 hours later not able to hold onto anything, do my bra up, open a door and with limited capacity to walk. One day I was fine, and literally the next day I created a body full of Rheumatoid Arthritis.

Fast forward to a few months later…I was edging my way down stairs sideways hanging onto the rails with both hands like an immobile 80 year old.  I couldn’t even cope with the weight of the doona (duvet) on my body at night.  I was really scared, frustrated and angry. One night I woke at 3am in the morning in excruciating pain feeling hopeless and very alone.  I remember saying out loud how am I going to live like this. At that moment I heard a voice which said “you don’t have to”. I took a breath cried my eyes out and then said out loud with a level of certainty and clarity like I had never found before:

"F#$ck this...my life's not going to be like this...I'm going to trek the Inca Trail in Peru!"

Machu Picchu

Machu Picchu

I made a very clear decision in that moment that I wasn't prepared to live life like that. So, 18 months later after a 4 day trek in heights up to 4200m, I made it to Machu Picchu.  Not bad considering I could hardly walk when I set that goal!

You see the brain is a cool creation and its plasticity means we can change it and essentially reinvent ourselves by changing our thinking.  

The brain’s ability to change, adapt and create new connections means that the possibilities for peoples' potential and healing are limited only by their thoughts. The good thing about thoughts is - you CAN change them.

I always believed I could clear the RA from my body and I am very grateful now to be living a normal healthy life.  I've been medication free since May 2015, much to the disbelief of my Doctors. 

Throughout this journey I studied all the things I could get my hands on to understand my brain, my mind and how to reprogram my thoughts. I wasn't born with RA so I knew somehow I had created it and intuitively I knew it was my thinking and emotions that got me into it and would also get me out of it.

I now have a number of qualifications in NLP, Hypnotherapy and Timeline Therapy along with Psych K, Huna energy work and I have studied a number of different meditation methods, including Transcendental Meditation and Primordial Meditation.

The real shift came for me when I was introduced to the work of Dr Bruce Lipton (Author of The Biology of Belief) and Dr Joe Dispenza (Author of You Are the Placebo, Breaking the Habit of Being Yourself, Becoming Supernatural and Evolve Your Brain).  

Through their work I understood how powerful my thoughts had been in creating RA and how I could go about changing my mind “literally” to clear it.  I will be eternally grateful to them for their work.  I am also grateful for the brilliant work done by the heart math institute and use their methods daily in my life.

Having RA was a gift, it changed my life forever.  As did the near death experience I had after slipping off the side of the Andes Mountains whilst trekking the Inca Trail in 2006 (yes that’s right I nearly died on that trip and came within 2ft of a 10,000 ft drop to the valley).  Both were critical turning points in my life and I am grateful for both of them.

What I now know from first hand experience is that our thoughts create our reality. Thoughts put out an energy frequency that vibrates into the universe and also into your body.  That’s not woowoo shit, that’s quantum physics, it’s real. I know you can also change your thoughts to create a new reality and more fulfilling life, to rid yourself of dis-ease and boost your energy and manifest anything.  I know that because I have done it.

You CAN clear limiting thoughts and beliefs that have been holding you back for years and you CAN create positive, supporting beliefs that support you to step forward into a wonderful future letting your beautiful light shine to the world.

Meditation helps us regulate our thoughts and create new synapse connections in our brains literally causing the brain to rewire and change.  The great news is that we can unlearn things, learn new ones and then cement those new connections by creating new habits.  

We can rewire our brains by changing our thinking and creating new habits

We can rewire our brains by changing our thinking and creating new habits

I combine scientific techniques with spiritual work to help you change your brain, regulate your emotions, give you more energy, build your resilience and unlock your true potential to transform.  In simple terms I help you get your attitude right, help you to build your agility and have clear alignment to the future you want to create.

So if you are sick of playing small and letting self doubt hold you back reach out to me and step forward together we will create a clear path for your future, you will believe in yourself again and the power of possibility. It’s time to manifest the life you truly want to live.

It’s time for your LYF Shift!